Number of users: ___ Salesforce tier: Starter ($25) / Professional ($80) / Enterprise ($165) / Unlimited ($330) Monthly licensing: users × tier price = $/month Annual licensing: × 12 = **$/year**
Do you also pay for Service Cloud? Users × $/user = **$/year** Marketing Cloud (Pardot)? $___/year Experience Cloud (Portal)? $___/year
Einstein features require Enterprise+ ($165/user minimum). Einstein add-ons (Conversation Insights, etc.): users × $50/month = $___/year
Current data storage used: GB (check Setup → Storage Usage) Base included: 10GB. Overage packs: $125/month per 500MB. Annual storage cost: **$/year**
List your paid AppExchange apps and monthly costs: Document generation (Conga/Formstack): $/month E-signature (DocuSign): $/month Data enrichment (ZoomInfo): $/month Email tools (Outreach/SalesLoft): $/month Other plugins: $/month Annual AppExchange cost: total × 12 = **$/year**
Do you have a dedicated Salesforce admin? Salary: $___/year (US average: $85,000–$110,000/year)
Annual spend on Salesforce consultants/developers: $___/year (Average mid-market: $15,000–$50,000/year)
| Cost Category | Your Amount |
| Licensing (all clouds) | $_______ |
| Einstein AI | $_______ |
| Storage overages | $_______ |
| AppExchange plugins | $_______ |
| Admin salary | $_______ |
| Consultant fees | $_______ |
| YOUR TRUE ANNUAL COST | $_______ |
Now divide by your pricing-page licensing cost. Most businesses discover their true cost is 2–3x the licensing number.
| Cost Category | Salesforce (Your Number) | SuiteCRM + AI |
| Licensing | $_______ | $0 |
| AI capabilities | $_______ | $5,000–$25,000 one-time |
| Hosting | Included | $2,400–$6,000/year |
| Admin/Support | $_______ | $3,996–$12,796/year (packages) |
| Plugins | $_______ | Most features built-in |
| Annual total | $_______ | $6,000–$19,000/year |
| Annual savings | — | $_______ |
Read the detailed breakdown: Salesforce hidden costs exposed →
The calculator above gives you a ballpark. For an exact comparison using your specific Salesforce configuration, AppExchange stack, and admin costs — TechEsperto provides a free, detailed cost analysis.
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